Vita AI is a wellness companion that helps people turn their health goals into small, realistic daily actions. The app brings together goal setting, habit tracking, AI coaching, challenges, and social motivation in one place. I designed the experience to make wellness feel easier to begin, easier to return to, and more rewarding to maintain.
Role
Product Designer
Scope
UX/UI Design · Mobile Product Design · Design System
Focus
Personalized wellness and habit building
The goal was to help users build healthier routines without making them feel pressured by another complicated self-improvement app.
THE IDEA
Wellness works better when people know what to do next.
Vita AI turns broad intentions like “get fit,” “sleep better,” or “feel healthier” into a personal daily plan that users can actually follow.
01
Start with your goals
Users choose the areas of their life they want to improve and set an activity level that feels realistic.
02
Make progress visible
A daily dashboard keeps goals, habits, streaks, and progress in one clear place.
03
Stay motivated over time
AI guidance, challenges, XP, achievements, and friendly competition give users more reasons to come back.
User Flow
From personal goals to everyday progress.
Vita
airbnb.com
DESIGNING FOR
People who want to feel better but do not know where to start.
Vita AI is designed for people who care about their wellbeing but struggle to turn good intentions into consistent habits. They do not need an intense plan. They need a helpful starting point, small actions they can finish, and a reason to keep going tomorrow.
Maya Chen, 34
Busy professional · Building healthier routines
“I want to take better care of myself, but I need a plan that fits into real life.”
What they need
Small goals that feel realistic
A simple way to see daily progress
Encouragement without guilt
Support when they do not know what to do next
VISUAL SYSTEM
Bright, energetic, and easy to return to.
The visual language uses a bold pink as the main brand color to bring energy and momentum to the experience. Soft backgrounds, simple cards, and clear progress states keep the app friendly and easy to scan, even when users are checking in quickly during a busy day.
Vita Pink
Hex: #FF0055
Brand - 400
Hex: #FF3377
Brand - 300
Hex: #FF548D
Brand - 200
Hex: #FF8AB1
Brand - 100
Hex: #FFE6EE
TYPEFACE
Main typeface - Figtree
The quick brown fox jumps over the lazy dog.
SCREENS
OUTCOME
Vita AI gives users a more practical way to care for their wellbeing. By turning personal goals into simple daily actions and giving users feedback along the way, the app makes progress feel easier to start and more satisfying to continue.
“Small actions, repeated over time, can become a healthier way of living.”