Making the AI presentation experience easier to understand at first glance.
I redesigned and migrated the Decktopus AI website from Webflow to Framer. The work went beyond a visual refresh. It involved bringing together a large content ecosystem including product pages, use cases, templates, and blog content into a clearer and more scalable experience.
Role
Product Designer
Scope
Website redesign · Visual direction · UX writing
The goal was to make AI presentation creation feel less like a black box and more like a clear, guided creative process—one that helps people think, create, refine, and present with confidence.
THE IDEA
A clearer story for a powerful product
The goal was to move beyond “AI presentation generator” and show the complete value of the product through a confident, conversion-focused website experience.
From Webflow to Framer
The website was migrated from Webflow to Framer with a focus on preserving the existing content structure and maintaining a smooth transition to the new platform.
This included:
Restructuring a large set of website pages and blog content
Creating a consistent visual system across product and marketing pages
Improving the way users discover use cases, templates, and resources
Supporting a smooth DNS migration for a seamless launch